Taking Airline Marketing to the Extreme

Having lived in the Far East for a while I can confirm that they are nuts about Hello Kitty and have been so for years.  So it was with little surprise that I came across this article on Eva Air’s new Hello Kitty Airlines.  This is not just a case of having some advertising on the side of the aircraft, it is the full works, interior, check-in, food, the whole gruesome cuddly lot.

See this link if you don’t believe me


~ by globalste on May 1, 2012.

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